Download PDF by Donald Self: Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches

By Donald Self

ISBN-10: 0866568891

ISBN-13: 9780866568890

the once a year fiscal burden of alcohol abuse within the usa is marvelous, but the alcoholism therapy has been traditionally tormented by governmental rules, ethical crusades, advocacy of particular therapy ways, and a scarcity of promoting wisdom. this is the 1st targeted set of study at the advertising and marketing of alcoholism remedy providers. The authors of this much-needed volume--reputable advertising and study scholars--greatly extend the present base of information about the alcohol remedy advertising subdiscipline, together with the referral procedure analyses of industry potentials for prone, promotional attempt session for brand spanking new prone, and the evolving nature of scientific companies distribution structures. via in-depth interviews with remedy prone, referral resources, and previous consumers of remedy amenities, and in significant studies of literature at the topic, Alcoholism therapy advertising and marketing provides fundamental study and basic study findings to supply sensible advertising implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

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