New PDF release: Advances in National Brand and Private Label Marketing:

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

ISBN-10: 3319399454

ISBN-13: 9783319399454

This ebook provides the most recent learn on nationwide model and personal label advertising and marketing, within the kind of unique, rigorous and proper contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related subject matters, similar to model naming and packaging judgements, fee elasticity, positioning, branding, buyer habit, financial predicament, techniques in progress, and mature deepest labels.

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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht


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