Read e-book online Advances in National Brand and Private Label Marketing: PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

ISBN-10: 3319597000

ISBN-13: 9783319597003

This ebook provides the newest study on nationwide model and personal label advertising - a suite of unique, rigorous and hugely correct contributions of the 2017 foreign convention on nationwide model & inner most Label advertising in Barcelona. It covers quite a lot of issues from fields as diversified as retailing, advertising, normal enterprise, psychology, economics and information. additional, the convention addressed assorted components of program, together with: purchase-decision versions, top rate deepest labels, judgements thinking about introducing new items, M-commerce, inner most label adoption, collection judgements, inner most label pricing, model fairness and collaborative relationships.

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Read Online or Download Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) PDF

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén


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